AI SEO

How AI SEO extends—not replaces—technical SEO, content quality, and measurement for teams.

AI SEO here means adapting your search program for both classic ranking systems and AI-mediated discovery (summaries, assistants, and partner integrations).

Keep the fundamentals

Crawlable HTML, sensible internal links, and accurate metadata
Core Web Vitals and accessible markup
Documented redirect and canonical policy

None of that goes away because a user asked a chatbot instead of typing a query.

Add AI-specific lenses

Entity clarity — consistent product names, pricing disclaimers, and support contacts
Quotable answers — tie to AEO
Corpus hygiene — retire outdated PDFs and orphan landing pages models might ingest
llms.txt — optional discovery file; see llms.txt explained
GEO framing — see What is GEO?

Governance

Assign an owner for factual claims on public pages. AI search amplifies errors as easily as strengths.

Roll out concepts with SEO training for teams.