SEO training for teams
A workshop-ready outline for corporate marketing, content, and engineering—SEO plus AI search basics.
Use this agenda for a half-day internal session. Adjust depth by role (editor vs engineer). We do not promise ranking outcomes—focus on durable process.
Module 1 — Shared vocabulary (45 min)
- How search and answer systems differ
- What is GEO? and What is AEO?
- Where AI SEO fits your roadmap
Module 2 — On-site basics (60 min)
- Canonical URLs, redirects, and duplicate content
- Title/description patterns without keyword stuffing
- Structured data when it reflects visible content
Module 3 — Content operations (45 min)
- Question-led briefs and single canonical answers
- Review cadence for YMYL and pricing pages
- Handoff between legal, product, and marketing
Module 4 — AI discovery files (30 min)
robots.txt,sitemap.xml, and llms.txt explained- Walk
/llms.txton this site after pages arereviewed
Module 5 — Measurement (30 min)
- Search Console segments; branded vs non-branded
- Referrers from AI products where visible
- Decision log: what you will not optimize for
Optional certification paths
Point specialists to vendor programs (Google, Bing, etc.) using each provider’s current catalog—this site does not issue certificates.
Home base: Learn.